What Happens in the Event of False Advertising?
When someone sees something advertised on television or online and decide they would like to buy it, they are expecting to receive the same kind of product that they saw in the commercial. However, it is all too common for some more shady marketers to use false advertising in their messaging in an effort to make quick sales why shipping a substandard product.
This bad practice also has another name deceptive marketing. Not only is it simply a terrible thing to do to potential customers, but it is also prohibited by the law. Take a second to get used to deceptive marketing laws and how they work.
What Are the Laws Regarding Deceptive Marketing?
Deceptive marketing laws can differ by state, but the punishments are usually the same typically, deceptive marketers can expect to pay civil penalties for their bad practices. For example, in California, there can be charges of up to $2500 per ad sent to a customer. The FCC can also charge civil penalties upward of $40,000 for deceptive marketing tactics.
What Constitutes a Deceptive Ad?
Generally, any advertisement published which contains a false view of a product or service is considered deceptive marketing. These kind of ads are usually made in an effort to get people to purchase the product being advertised by any means of necessary, and will make claims about the product that simply aren’t true. This is deceptive marketing, and it is a highly anti-consumer and generally unethical business practice.
Advertising the Right Way
There is certainly no reason to think about doing any sort of false advertising with your business eventually, you will be found out and end up on the other end of a deceptive marketing lawsuit. To ensure you never end up there, always advertise plainly and honestly, and if you have an awesome product, the customers will come pouring in.